With access to VR and AR technology, brands are offering tours of facilities, taking users through creating products, and creating interactive 3D models so users can thoroughly examine products. Before setting up shoppable posts, your profile must be set as a business account. Marketing automation can save you time and provide more personalized engagement. Having a geographically-defined service area with Google My Business listing aids in showing up for “near me” searches. Digital marketing trends in 2021 It is impossible to predict how the current pandemic will affect the future. While people want the convenience of shopping from anywhere, they still need personalized, accessible customer service. With Shoppable Posts from Instagram, you can feature or tag a product for users to see, fall in love with, and buy without ever having to navigate away from your post. Using their app and AR, customers can see what a piece of furniture would look like in their space before purchasing (or even setting foot in a store)! While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone. Just like aviator sunglasses and the little black dress, some things just don’t go out of style. Synthetic media covers everything from face-swaps and AI-engineered stock photos to CGI influencers and deep fake videos. Increased sales and conversions! Blog posts to share company news and information related to your industry. RankBrain makes this possible. Digital marketing, or internet marketing, is the use of online resources such as Facebook, Twitter, Search Engine Optimization (SEO), and email marketing to promote products and … An influencer is someone that people trust in a specific field, such as professional athletes, scientists, and even successful dog trainers. Brands will no doubt … Cart abandonment – Automate an email or SMS message to go out when someone abandons a cart to let them know it’s still available or offer them a discount to return and make the purchase. Increases brand awareness and user engagement. John McAlpin, SEO Director, Cardinal Digital Marketing, agreed. If there’s no one to answer, set an away message that lets your customers know when you’ll get back to them and direct them to an alternate form of contact. Long gone are the days of keyword stuffing, now AI goes beyond just scanning your content for words and is currently looking for high-quality, intentional content designed to answer questions or provide value to the person searching. Streaming Video Ad Engagement Video will continue its … Generally, when you have a question, you type your question into Google, hit enter, and click on the article that best answers your question or gives you the information you need. Google and other search engines provide these to help people find answers quickly and keep people on their website (and off of yours). There are trillions of searches on Google every year. By 2020, 50% of all queries will be … Less expensive than building an app and a website. Email marketing is decidedly not a new marketing tool. With the decline of desktop usage and the prevalence of smartphones for the majority of our internet browsing, more websites are created with a mobile-first design. Using a native integration, they’ve made it easy to tag and shop products directly in your posts. Likewise, agencies will need to embrace some brand’s desires to “DIY” campaigns and offer solutions that mix traditional management with more hands-off, advisory approaches. What are you asking contestants to do, and how will you manage their entries? However, the smartest brands will choose to keep agencies and professionals in the mix so as to not compromise on quality. This can increase your visibility, and this digital marketing trend shows no sign of slowing down. It’s an effective way to show off new and existing products. To get the best possible results from a Google Ads campaign, Ads specialists analyze every piece of data and continuously tweak and adjust keywords, bids, and ad phrasing. From calls to action to the copy of a landing page, the content you use needs to be hyper-targeted to the exact customer you’re trying to reach, or it will go unnoticed. Tweet us your trends and predictions at @TheeDigital. This is a bit of an oversimplification, but all the things that make games engaging, addictive, and fun are now being used as marketing strategies for businesses to increase customer loyalty, brand awareness, and sales. You can Add high-quality images tagged with descriptive keywords, introduce an image search into your online inventory, and (if your target market uses Pinterest), consider advertising on this platform. LinkedIn is an excellent example of how this works. Video is no different. check the verification status of your Google My Business listing, schedule a time with one of our Google listing experts, set up your business account for Instagram Shopping, virtually touring a hurricane-ravaged Puerto Rico. You can have a company page where you post events and share articles, but to get even more traffic and engagement, have your employees share and comment on these posts. These tools can have their benefits, when used appropriately. The benefits of verifying your business are: If you’re not sure about your listing, you can check the verification status of your Google My Business listing. Brands that advertise with them get the benefit of boosted search results. Every technology or platform has its moment until something else comes along. You’re offering value to your visitors while also learning more about them based on the data being inputted into your calculator. Top Digital Marketing Trends for 2021. Segmented populations – Marketing automation plays perfectly into personalized content for your customers based on common grouping. You’ll need to connect it with your Facebook profile, which in turn needs to be connected to your catalog of products. You can’t just set it and forget it and expect results – you still need to test everything, including testing automated bid strategies against each other. When appropriately moderated, user-generated content can be a powerful tool for your website both for SEO and for user experience. As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2021. It offers a more immersive shopping experience, which allows you to see how a product would look in your home, office, yard, etc. The digital marketing … Install a widget or plugin on your site so customers can directly connect with you while they’re shopping. In addition to high-quality content, RankBrain looks at shorter keyword phrases, how much time the average user spends on the site, and what kind of conversion rates the users have. Can Facebook-Led Libra, Now Named Diem, Seize the Day When Its Crypto Coin Debuts? Google is in the business of helping people find information, and they want to provide the best possible information to customers. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes (including us!). Synthetic media is on the rise and 2021 could bring more of this content to consumers’ everyday lives through social media advertising and marketing campaigns. Think about the t-shirt cannon at a baseball game. Social media responses – From scheduling posts weeks in advance to creating automated responses, you can maintain social media without spending all day on it. Can you make your ‘how-to’ list a little longer while staying accurate, so that the snippet’s information is cut off and searchers have to click through to see the full list? You have the answer you need, so you don’t need to click on an article. There are also industry-related review websites that shouldn’t be ignored: To increase the number of reviews you have, provide your customers with a simple link to your Google Business listing to leave a review. Lead generation – You’ve seen pop-ups on websites that offer a discount or a gift. When search engines use your website to show information to searchers, it shows you’re providing valuable content. Some brands may still be wary of losses as the second wave of the pandemic takes hold so we can expect to see big portions of these budgets go toward influencer marketing, where brands can get a lot of bang for their buck, compared to native ads on social media. Use games in your ads to boost brand awareness. Enter automated bidding strategies. Editing tools and open-source software programs make it easy for anyone to run a creative campaign themselves, without oversight or advice from agencies. Agencies who try to pretend that this diversification of media buying isn’t happening and carry on with their typical approach won’t appeal to brands looking for more creative control and accessibility and could therefore suffer in 2021. This type of marketing is well known but comes with many rules and stipulations. For years, videos have become the trend in digital marketing: they have become an essential part of the client journey. Gamification is an emerging digital marketing trend that incorporates game features into a website. The word visceral relates to deep, inward feelings, and advances in technology can let you tap into those feelings by creating virtual and augmented reality experiences. Personalized video advertising is being integrated into emails to create more personalized messages, share information more quickly, and prevent your message from being lost in a wall of text. Google Lens, Pinterest Lens, and related search tools turn a user’s camera into a search bar. That’s where marketing automation comes in. It triggers the “fear of missing out” and hooks viewers in so they are the first to find some big news. Read more articles by Christopher Lara. In fact, it’s one of the … Instead of typing a description into Google, users can now upload an image and get information about an item just from a picture. Let’s look at this example from Free People on Instagram: This photo is on their feed, and when you tap the photo, the dress name and price appear. These people have a following online to promote their business, services, or message, and influencer marketing is tapping into these communities that are often large, active, and very loyal to the influencer they follow. While this obsessive attention to detail gets results, it’s exhausting. HubSpot is a comprehensive digital marketing automation platform and CRM all in one that we highly recommend. The trick is to make sure you add something to these snippets that will draw the reader in and entice them to click on your website for more information, and away from the search engine that has provided them with a quick answer. At Smart Insights we're huge fans of using analytics and insight to drive … To get shoppable Facebook posts, you first need to add a Shop Tab on Facebook and import your inventory through the Catalog Manager. You’re increasing your search engine ranking with high-quality content and strategic keyword usage to gain more traffic from a qualified audience. If your business isn’t already using video marketing, you should get … However, in 2021, as more platforms emerge and we inch closer to critical mass, keep an eye on the biggest players to see how they cement their position in the ecosystem. Digital marketing is made up of a lot of moving parts. Brands will no doubt continue to move their advertising and marketing spends from traditional media into the digital sphere, which is expected to account for 51% of 2020 ad spending. Be sure to thoroughly research the rules in your state and enforce them for yourself, your team, and the influencer you’re working with so the audience is aware they are being marketed to, and no laws are broken. Even if they’re all 5-star ratings, businesses with few reviews get fewer conversions than companies with 100+ reviews, even if a few of them aren’t great. It’s easy to put together and cost-effective, especially compared to graphics and copy. And many organizations are cautiously optimistic about the future. We think the above tactics and ideas are going to be huge game-changers for the foreseeable future. Next, reduce the number of internal redirects, specifically redirect chains that go through several redirects before landing on the correct URL and internal links to redirects. This can consist of touchscreen-friendly navigation, streamlined navigation menus, less text-heavy content, and functions like collapsible menus. While this introduction was ill-advised in a PR sense, it’s an example of where digital marketing is headed in terms of offering deep, meaningful experiences. Employee engagement builds your online community in a natural and relatable way. Our marketing experts can help! Everyday, new technologies and social media platforms are created, making it essential for your business to stay up-to-date with the latest trends. User-generated content (UGC) doesn’t have to be complicated or intensive; it can simply be a user review on a product on your e-commerce site, a comment on a blog article, or a Q&A section where people can ask questions and get the answers they need. Marketing is an ever-evolving field marked by a pace of change that is higher than most other industries in the modern economy.. Take a look at your content, consider what kind of keywords you are focusing on, and what type of question or problem your content solves. Almost 90 percent of US marketers reported seeing measurable improvements after implementing personalization strategies, and more than half reported a lift greater than 10 percent. The good news is that it’s not all doom and gloom. Not to mention the risk of having a synthetic video manipulated for nefarious means. These allow Google to use machine learning to analyze the tremendous amount of data it has on its users to adjust your bids in real-time. You can also use schema to enhance your content and provide details about your website’s trustworthiness and authority, like ratings and reviews. it is spreading like a bush fire but in a good way. With the speed digital marketing is evolving we have seen a new trend every year in digital marketing. What do you think? After all, they’re already there, excited, and who doesn’t love free stuff? Following widespread cuts to ad budgets earlier this year, a rebound is anticipated in 2021, with Zenith forecasting that ad spend will recover by 5.8% globally. Using the same kind of AI that’s found in voice search and smart assistants, chatbots use instant messaging to chat with visitors to your website. As AR/VR technology becomes more accessible, even smaller businesses can get in on the action. Voice-activated digital assistants continue to be huge sellers, and let’s be realistic – some households talk to Alexa, Siri, or Cortana more than they speak to family members. As a business owner, you don’t have time to email every new subscriber, chase down every abandoned cart, and block out time to post about sales and promotions on social media and through email. From this screen, you can also scroll and see more products. No-click searches may be beneficial to the reader and the search engine company, but you can also use them to your advantage. First, let’s look at the benefits: The key is to make sure you’re moderating any user-generated content. Here are three big industry predictions, based on all that went down this year and overall trends we’re already seeing. If it hasn’t been, you can start the simple process to get your business verified by Google. Get users to become engaged in your products or services, Provides clear calls to action on how to convert, A great way to bring users back to a website. The mascot runs around the field, getting the crowd pumped up for a free t-shirt. For online retailers, this is a great way to drive traffic to product pages. Suppose you were a realtor and added a mortgage calculator to your website. Yes, some have more staying power than others, but there’s almost always a “next best thing” waiting in the wings. That’s all automated marketing. Integrate mobile features like voice detection and camera use into your website. Forecasting The 2021 Digital Marketing Landscape. | Sitemap The landscape of SEO and online advertising has shifted based on the … The website will still work correctly on desktops and large screens, but the user experience is tailored to mobile users. Scavenger hunt on the website encourages people to scan each page and look at new items – find everything and get a reward (a discount, free download, etc.). By 2022, chatbots are expected to help businesses save over 8 billion dollars a year. Give us a call at 919-341-8901 or schedule a time with one of our Google listing experts. We live in a digitally dominated world. When employees love their work and the company they do it for, they tend to talk about it. What marketing trends are you predicting? Reducing these can speed up your authority in Google and your page load speeds (both good things). Ads specialists can embrace automated strategies while still being in complete control. This brings us to the next V – visceral. Once Facebook has approved everything, you can start tagging products to make it even easier to convert social sales. Search for people with growing audiences on new platforms, and notice how they interact with their followers. These boxes, called Position Zero in search engine results, often come with an image and all the information you were looking for displayed in an easy to distinguish box. Some easy ideas for adding value to your social media stories are: Social media contests can be an effective way to engage your audience and encourage customer buy-in. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? The most useful review for a business to receive is through Google Business. Tap the price, and you’ll be taken to a screen with more information and the option to view the item on the Free People website. 32) 5G Technology. But, like every other digital marketing trend, even continuing trends get updated. This is what’s called a no-click search. By utilizing social commerce, you’re reaching new customers, reducing the barriers to purchasing, and dramatically shortening the sales funnel. Sometimes though, the answer is suggested to you in a paragraph at the top of the result page. Generally, when you have a question, you type your question into Google, hit enter, and click on ... 2. AR is already being used by major companies like IKEA. For instance, through a combination of AI and facial deep fake technology, brands can quickly and easily dub videos into thousands of languages, making content that much more personalized and relatable for global audiences. Search for customer content your business is tagged in and repost it onto your Stories, Upload livestream video for people who didn’t see it live, Utilize polls, Q&As, and quizzes to engage viewers with your brand and encourage their involvement in your content, Create simple animations and short videos of your product or service in action. Facebook; Prev Article. Plus, it tracks analytics, so you can see what’s working and what’s not so you can make tweaks and adjustments. Video allows brands to connect with consumers on an emotional level. Digital marketing is constantly changing. Live video, such as Facebook Live and Instagram Live, keeps people watching three times longer than standard video. SEO Trends And Digital Marketing In 2020. Content marketing is a two-fold benefit in which: The key to being successful with your content marketing comes from a few different factors. That’s why ... 2. If more than 75 percent of your traffic comes from smartphones and mobile devices, or your analytics show a consistent rise in mobile traffic to your website, mobile-first design may be right for your business’s website. This saves you time and money by not paying for additional customer service employees without sacrificing customer service. Before designating dedicated employees as torchbearers or ambassadors for your company, it is important to look at their personal pages and profiles to confirm they align with company standards. In the year 2020, this natural tendency of marketing trends to change and … It also lets customers learn more about your business within Google Search results. Video is No Longer an Option. Helps the customer make buying decisions. When writing content, choose your keywords based on the questions people may ask when using Siri or Alexa. When running a social media contest, be sure to think through the entire process carefully. It’s easy to set up your business account for Instagram Shopping, and it’s a great way to improve your followers’ user experience. Emails with videos have a click-through-rate that’s 8x higher than traditional email. New service pages that help you target keywords while also providing a closer look at your business. He specializes in partnering with business leaders in Massachusetts to provide them with solutions to establishing a winning online presence. Here are three online marketing trends that have been big over the past few years and will continue to be big in the digital marketing world. Personalization is a theme found in almost every digital marketing trend for 2019, so it comes in plenty of different forms. Log in to the site 10 days in a row and get a prize. WhatsApp, Facebook Messenger, and WeChat all offer businesses an inexpensive and easy way to provide direct, personalized contact and improve their customer experience. Simple and VERY effective. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. When we type a search into Google, we phrase it differently than when we use Alexa for information. Creating and using buyer personas can help you craft content that directly appeals to each customer segment – increasing engagement and loyalty, and boosting sales and conversions for your business. Rules and Guidelines for Legal Copywriting on Your Website, Top Free SEO Chrome Extensions to Boost Website Rankings. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. Give Christopher a call at 919-341-8901 to talk about web design, SEO, and digital marketing that will meet your needs. Want to miss special opportunities or information searchers will get when visiting site! 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