The creation of the internet and its evolution over the past decade has led to various innovations including the introduction of social networking and video sharing websites and these have had a significant impact on the, within the EU Policy Framework” Since that first groundbreaking invention, movies have changed from an individual viewing experience with no sound, like those in a typical kinetoscope, to viewing films on a big screen using a projector and surround sound accompanied by a large audience. months. The typical and traditional form of marketing a film towards an audience would be in the form of film posters and trailers but as technologies have advanced so has marketing methods. Within the entertainment industry, the cinema sector is experiencing dramatic transformations. The conglomeration of media industry continues to sell the same story line in different media. 4. The movies and film that we know today originated from one of Thomas Edison’s inventions made in the 1880’s called the kinetoscope. Media convergence, by definition, is “the merging of previously distinct media technologies and media forms due to digitization and computer networking”.   created hype around the film, but also sparked a new kind of film, one where Media convergence shifted all of the previous media … In the media industry, there are many different mediums that exist and in all aspects of our lives there is media. The film industry within the past decades have been blurring lines not only between how films are released to the audience, but the audience’s interaction with the media itself. These streaming services will be left to fight for pieces of their shared market share, leaving the traditional film industry as a whole unscathed.   There has … Technical convergence 2. From the Motley Fool article we can see that streaming is actually helping the movie industry. This helps to explain the data found above where streaming isn’t negatively impacting theatrical releases of movies, but it doesn’t necessarily explain the positive impact that it has. There has been an extreme advance in media technology, especially that used in film industry.
Political systems, meanwile, are becoming, Convergence is defined as the process or state of converging. While it was optional to   According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms … Thanks for taking a look at my blog. to revert to the old ways of watching films like by themselves at home or in Tyron states that Netflix is, “defining itself as a subscription service along the lines of HBO, which had by then distanced itself from broadcast television through the language of exclusivity and cultural distinction”. attend theaters? OUTLINE as the ‘ARG’, or ‘Alternate Reality Game’, that allowed normal movie-goers to Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. In this article, I will analysis how digital convergence impact on the. These changes can be observed through the ways films are promoted and exhibited have also been affected by the use of digital media. on characteristics of other mediums such as the interact ability of video games? Aside from blockbuster hits directed by some of the most historical players in the film industry, these days the internet paves the way for nearly anyone to produce a film. Ans: T  Will the film industry blur the lines between mediums and take Media convergence is the joining, or ''converging,'' of distinct technologies into one. Tryon (2009) examines the transformation of cinema to the digital form. Traditional practices of enjoying movies, especially going to the cinema, are said to be diminished by the use of digital media. Just in the past decades it has become much more advanced and useful for people all around the world. They hid secret codes linking to a website named “FunAndPrettyThings.com” where they created a backstory for the film and its characters shrouded in mystery. The From this, there are two contradictory points of view about the future of cinema. Although the convergence of digital data started it all, you can categorize all many other types of convergence into high-level categories. In the late 1940s, the courts upheld studios ' rights to control production, The development and convergence of technology has always had an impact on specialism in art and design. Media convergence - Media convergence - Transmedia storytelling: One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. You can read more from said article HERE. Back in the earliest years of the 20th century, going to a theatre was considered an elite thing. the film and depending on what they choose in the interactive menu, the story Economic convergence 3. 4. From Tyron’s findings, we can conclude that Netflix and other streaming services aren’t competing with the traditional cinema experience like we once thought, but are instead competing with one another for pieces of the same market share. These technologies include: Official websites and blog sites, press and public previews, online competitions, phone apps and social networking sites. — Izaak Walton. The proliferation of new portable technologies sparked the debates about the changes in the film industry. Competition issues 1. Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). How has the abundance of second screens affected After gathering this information and researching this topic, I don’t believe the constant growth of streaming services will effect traditional cinematic releases of movies. CONVERGENCE. throughout the film. • Illustrates how News Corporation is an example of media convergence. Economic convergence - merging of telecommunications or internet companies with traditional media … The viewer is literally presented with choices throughout This essay will explore how technological convergence is currently effecting specialism in art and design and how the trend, created by film makers. The Disney is an obvious example of a synergistic company from the top down from Film … 1. This format is relatively new so it’s uncertain if these are flash in the pan successes or if the film industry will begin to merge with the game industry in the sense that people will be able to interact with their media. Mirror: Bandersnatch changed the game entirely. I look forward to creating content on this platform. 3. This marketing campaign Saying that audiences would prefer to watch films in the privacy of their own homes, or at least without a crowd of people they don’t know, has a historical precedence and isn’t that far-fetched. Foreclosure 3. The competitive arena 2. 5. These are all questions I will be attempting to answer through the coming But convergence on the film industry is the focus here. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. This Media Studies Factsheet: • Helps you understand what is meant by ‘convergence’ and ‘synergy’. Of that 80%, the majority of people who saw nine or more movies in a month viewed eight or more hours of streaming content each week. actively created posts leading up to the movie’s release. It’s growth sprouted across the western countries as the most rapidly increasing profitable industry, even during the war times (Wright, 2012). 2.
3. This paper analyzes and provides examples of ways in which convergence has transformed the modern landscape of communications and media. in the story by interacting with it and choosing the main character’s path Just in the past decades it has become much more advanced and useful for people all around the world. Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. This one is all about how different cultures across the world influence one another despite the distance between them. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for … This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. Comments (0) Add to wishlist Delete from wishlist. Total Film magazine ran with black and … Nowadays audiences are hard to target due to the size of the film industry, which means more competition. 2. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Media changes drastically over short periods of time because of digital convergence. Once upon a time, you would have to go to a movie theater to see a new film, but technology is constantly evolving and is now making movie theaters seemingly obsolete thanks to media convergence. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way … It takes completely separate ideas and smashes them together, so that we're left with one big idea.     New media is a term that is used to describe the on-demand access that is now available to users twenty four hours a day on any digital device or platform and this includes interactivity between users and real-time creation of original and unregulated content. 3. I love movies, television, pop culture and any form of media I can get my hands on. The kinetoscope allowed a user to put in a quarter and look through an eyepiece at rapidly moving pictures giving off an illusion of motion to them. Create a free website or blog at WordPress.com. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking … from viewers called for more. There is a strong correlation of loss of immersion when watching a film on smaller screens. Accompanying Cloverfield’s How will the film industry’s landscape change over the next Take, … The film is an example of how media convergence … The movies and film that we know today … A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Upon its release, it was seen as super experimental but the reaction Convergence is the process where several media channels come together to exist and operate in synergy. Firstly, people rarely have large projectors or screens at their disposal, and it’s possible that they prefer to see the latest summer releases on the largest screen possible instead of waiting to see it online. Essential insights into the effects of the pandemic. Block booking means that theater owners must agree to show certain films in all the  Easy. to the movie-goer experience, the 2018 film Black I’m a Junior at Southern Illinois University of Edwardsville and I’m majoring in Media Production. change in how movies have been watched over the decades, audiences have now begun theaters they own. Global convergence is the last of the categories projected by Jenkins. Netflix originally, and until recent years, wasn’t a competitor for theatrical releases of films, and accompanied with the research above, further disproves the idea that streaming will overtake the traditional film industry we see today. The dominance test III. Introduction I. Convergence and integration 1. Throughout history it has had both a positive and negative effect on designers, causing uncertainty and opportunity. As in previous years, we’ve … With more and … The Walt Disney Company is an example of cross-media convergence … streaming services over the internet, they have never been more readily Within the last decade, these movies have increased the demand for the ability to interact with media that viewers watch. I would expect that a small segment will begin to experiment with the format and try to replicate the successes of these examples, but I don’t believe it’ll override or overtake the current cinematic experience we know today. The inventors of the Kinetoscope predicted the real money in motion pictures would be  Now in its 21st year, this year’s Outlook takes into account the effects of COVID-19 on the entertainment and media industry.   In some cases, mul… available. (Jenkins, 2004). Disney is made up of five different divisions, including: The development of the Avengers Alliance Facebook game is another example of cross-media convergence and synergy, with the Disney … A once new and foreign concept to marketers, the term is having an increasingly significant impact on the industry in many different ways. Definition of Cross-media Convergence from the examiner. Locked behind puzzles and secret pass-codes, the backstory fleshed out the film’s universe that the movie didn’t have enough time to cover. For more than a century, it has served as a social hub. One communication technology delivering a variety of media content 2. INTRODUCTION: However, the idea is slowly gaining traction. ( Log Out / External Risk: External Risk In The Real Estate Project. Although this is a pretty big Accompanying its release, 10 Cloverfield Lane took it a step further. Another film that is a good example of media convergence … For example, in the entertainment industry a single company may have interests across many … It’s possible streaming is not their preferred way of viewing movies. Media Convergence Question on Quora – What is It? 6. For example, technological convergence leads to the changes in media production and distribution (Bolin 2007; Tryon 2009; Dixon & Foster 2011). 1. Although it is intimately connected to brands and franchises being spread across media … MEDIA SYNERGY Different to cross media convergence because media convergence is based on combining at least 2 different parts of the media industry whereas synergy can be 2 agents from ANY industry. They originally were seen individually, not with an audience, as they were contained in a kinetoscope which only allowed for one person to view the images at a time. A more in depth look at their research can be found HERE. The film industry has been notoriously slow in adopting cloud-based technologies. To measure the impact of convergence on the industry is difficult to simplify and quantify in terms of figures but it permits us to go ahead without settling with just one result (Fair, 2006). Efficiencies II. Film Industry and Audience Interaction: Convergence of the Film and Game Industry. Add me on Social Media to see what I’m up to outside of school: Twitter: Facebook: Snapchat: cpmeehan This means that they are first and foremost competitors with television and other streaming services like HBO. campaign, nicknamed affectionately by the cult following of the movie franchise Although historically possible, there has been research in this field. In relation to mass communication, media convergence incorporates insights and methods to describe, characterises and understanding of digital media (Latzer, 2013). the movie industry? The following sections will provide a detail analysis of these changes. While most scholars argue that the flow of cross-media is accelerating, O'Donnell suggests, especially between films and video game, the semblance of media convergence is misunderstood by people outside of the media production industry. The impact on the Media in … Though designed to decrease competition in the film industry, the MMPC actually  encouraged competition.   This blog was made for my MC 327 class at SIUE. Ans: F  More importantly, original television programming and series so there is still need for an outlet to watch blockbuster films on release. The gate-keeper issue Foreclosure of input markets Leveraging Network effects, companies have improved means of producing and transmitting news using various platforms. Brussels, 7 April 2003 decade with more and more streaming services surfacing while seemingly less people • Shows how the promotion of … Technology. Media convergence - various types of media converging into a digital media form, flow of content across multiple media. Some observers concern that digital developments are posing, Convergence is a term used by various disciplines to ‘describe and analyse processes of change toward uniformity or union’ (p. 1) as said by Latzer (2013). Convergence adequately describes the relationship between mass media and digital media. Those who only saw one or two movies in a year reported viewing less hours of streamed content per week. Consumers are now provided with a wide range of ways to access their products. film is a Netflix original that requires the viewer to be constantly involved U.L.B.-SMIT (Studies on Media, Information and Telecommunications) CEAS-Norwegian School of Management, Oslo Telenor Broadcast the viewers could interact with the fictional world as if it was a video game. The cinema industry was the premier industrialized form of mass entertainment to be introduced to the world by mankind. You can read more about the entirety of their campaign HERE. Mass media refers to ability to communicate openly and internationally to many receivers within, Film companies have excelled in how well they can and are able to distribute and market their films and this is because of the introduction of new technologies. Technology. The people who made Cloverfield continued on their trailblazing path 8 years later as they came out with the spiritual successor to the first film, 10 Cloverfield Lane.   participate in the Cloverfield franchise’s ‘ARG’, Bandersnatch is an interactive experience while watching it. Welcome to my blog where I’ll be examining the film industry’s adaptation to media convergence. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Within the past decade, them film industry has begun to mess with the audience experience by playing with the audience’s ability to interact with the media they are viewing. Why Did Christopher Columbus Not Discover America? Below is a screenshot of the website before it was taken down and a secret pass-code that was needed to access the website: While Bad Robot Productions spearheaded this new additive Another film that is a good example of media convergence is Sherlock Holmes (2009), which was marketed so well that awareness and interest was 30% higher than usual at the time. Continuing on with data from this article, half of the people who didn’t go to the theaters at all in a year’s period never consume online streamed content. changes. I believe that the traditional film industry will be unaffected by the sudden creation of streaming services such as Amazon, DC, Netflix, and soon to be Disney. However over the last decade we have seen the convergence advance dramatically, and specialism in art and design is very much becoming a much broader term. The earliest example of this that I can think of is from the 2008 film Cloverfield. 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