2. Other brands like Pume, Nike also fight for a large share of the market. Pestle analysis of Adidas. INTERNATIONAL BRAND ANALYSIS OF NIKE, ADIDAS AND PUMA: A DECADE OF GLORY The sportswear brand Adidas is definitely well known throughout the world. As with any company, the threat of competition is always present. You can get 100% plagiarism FREE essay in 30sec, Sorry, we cannot unicalize this essay. However, Adidas does have opportunities for the future in this … Despite diversification across multiple price ranges and international markets, Adidas has not yet opted to diversify its product line. This also shows that globalization is bad for society because it leads to an overall lack of concern for foreign employees, which may adapt to include domestic employees if the U.S. would allow it. Adidas is founded by Adolf Dassler after a family feud with his older brother Rudolf at Gebrüder Dassler Schuhfabrik. Globalization is shown here because one aspect of globalization is the use of foreign labor, especially with little pay. Marketing Analysis of Adidas. On any given day a worker makes about thirty rupiah, which isn’t even equal to the value of a dollar. Adidas offers stylish, fresh and young products to please this customer segment. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. 4. Every week, new materials are discovered that have dozens of benefits over traditional alternatives. Given the hefty price tags of premium sports apparel brands such as Nike and Adidas, it should come as no surprise that many consumers want a cheaper alternative, but with the same powerful brand. With billions of dollars in annual profits, Adidas is no small fish. During the recent years, the brand has made some strategic changes in its business model. It’s hard to imagine the sportswear industry getting any smaller, but it’s not hard to imagine new competitors forcing their way into the market and siphoning away Adidas’ market share. The price point of the products under Adidas Neo is competitive thus allowing the brand to reach out to a larger customer base. SWOT Analysis of Adidas Proves it’s a Powerful Brand, consumers are always looking for products that are built better, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, Nintendo PESTLE Analysis 2021: Inside the Video Gaming …, Toyota SWOT Analysis 2021: Quick Reference Guide, Tips On How To Manage Your Finances and …, Coronavirus Data Analysis: How the Outbreak may Impact …. This makes it extremely difficult for Adidas to ensure all of its products meet the same rigorous quality standards. Students who find writing to be a difficult task. Marketing Mix of Adidas analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Adidas marketing strategy. While this strategy does allow the brand to cut costs, it’s one of their major weaknesses. SWOT Analysis is a strategic business planning …. Due to this, it is arguable that Adidas is a bane to society. Remember: This is just a sample from a fellow student. By continuing we’ll assume you board with our cookie policy. Adidas sponsors major sporting events including Olympics and major sportsmen and teams. We provide you with original essay samples, perfect formatting and styling. see Sustainability. In 1948, though, Rudolf decides to start its own company named Puma. Brand Value: Adidas is one of the most valuable brands in sports. The fact that Adidas doesn’t show concern for safety of workers and allows them to live such impoverished lives shows that although they are very popular, they are popular in way that is incriminating for lesser developed countries. In this Toyota SWOT analysis, you will learn about the triumphs and struggles of Toyota, one of the top 10 largest companies in the world. In 2013 Adidas was the third most valuable sports business brand in the world, making more than seven-billion dollars(U.S.) and only exceeded by Nike and ESPN. Want us to write one just for you? Any opinions, findings, conclusions or recommendations expressed in this … Strong financial position: With its 2400 store comprehensively bookkeeping $4.3billions, the organization is in a solid budgetary position. One of Adidas’ biggest strengths is, without a doubt, its powerful brand. The demographic comprises teenagers and young people falling between the age of 18 to 24. However, if Adidas were to have a fallout with one of its overseas suppliers, the risk of a huge influx of counterfeit products is an extremely scary prospect. As you’ve seen, Adidas is an extremely strong brand in the world of sporting goods. For years, Adidas Group maintains its trademark as the major producer of sport products such as shoes, apparel and accessories globally. Available from: https://gradesfixer.com/free-essay-examples/analysis-of-the-influence-of-the-adidas-brand/, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. We previously explored these dynamics in a PESTLE analysis of Adidas, but today we’ll be learning more about the brand through the lens of SWOT analysis. Another way Adidas manages to mistreat its workers is by not allowing the organization of unions. Adidas sells its products in brick and mortar stores across the world — some of them Adidas-branded stores and others larger-scale sportswear retailers. In 2013 Adidas was the third most valuable sports business brand in the world, making more than seven-billion dollars(U.S.) and only exceeded by Nike and ESPN. When products are ready for retail, customers have plenty of choice in how and where they can purchase. Home — Essay Samples — Business — Adidas — Analysis of the Influence of the Adidas Brand. We are creators, makers and doers. Adidas is a brand that operates in one of the most attractive industry- sports, as it is one of the core aspects of society and harnessing sports in every individual will make their lives healthy and happy. This Nintendo PESTLE analysis examines six factors that will impact the company the most and how the video game firm is responding to challenges. Adidas Neo: It is the newest sub brand which was launched by Adidas to target the customers aged between 14-19 years of age. Adidas SWOT Analysis Adidas Strengths Below are the Strengths in the SWOT Analysis of Adidas: 1. Adidas is German multinational sportswear, clothing, and shoes manufacturing company. Is Adidas Good For Society? Adidas is a German manufacturer, A market of sport apparel and the athletic shoes. This is not an opportunity unique to Adidas, however. These two factors together present a new opportunity for Adidas: the use of smart materials. The brand name of Adidas Group is a combination of the name of the founder and the company name, and is structured in three main divisions, which entail the Adidas sport performance, heritage, and sport style. Adidas is in the game Footwear is a crucial product for Adidas, with over 50 percent of net sales generated by the category, selling 448 million pairs of shoes in 2019 alone. By clicking “Send”, you agree to our Terms of service and Privacy statement. Health and fitness are hotter than ever, and there’s no sign they’ll be slowing down any time soon. I first analysed the Adidas Group website to understand the strategy behind this complex brand marketing strategy. 3. 2. Furthermore, by outsourcing the manufacture of its products, Adidas is put at the mercy of third-party suppliers. The brand’s innovations aim to reduce the amount of virgin plastic added to the world and clean up the already existing plastic. Unions typically allow workers to feel safe in their work because they make sure that employers are not abusive in an way and that they provide equally,for every worker. To add to that, consumers are always looking for products that are built better. Its target market is mainly the youth. Thus, Adidas rarely drops its prices. Unlike Nike, Adidas has invested very little in securing celebrity endorsements for its products. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. Brand analysis pins down what state your brand is currently in, who your customers are and what they’re looking for, what your competitors are doing, and so forth. It expects to become the first true fast sports … On the other hand, high product innovation is among Puma’s strengths, considering product development efforts. Other sportswear brands will be exposed to the same, growing industry, and it’s up to Adidas to think of clever ways to outpace them. This essay has been submitted by a student. Having trouble finding the perfect essay? Products are available to purchase on thousands of internet stores, including Amazon and Adidas’ own. According to Forbes , it is ranked at #3 position (Nike at # 1 and ESPN at # 2) with a brand value of $6.8 Billion . We’ve got you covered. which have helped the brand grow. To export a reference to this article please select a referencing style below: Sorry, copying is not allowed on our website. Since the workers aren’t protected, they experience abuse from theirs supervisor or manager. Adidas has also won the trust of many customers as a strong and reliable brand. Adidas also employs more than seven-hundred thousand workers in twelve-hundred factories spread across sixty-five countries. Are you interested in getting a customized paper? Adidas is known most prominently for its range of Shoes, but the brand is also a manufacturer for clothing and accessories. Adidas is among the leading names in the sports shoe and apparel industry. Legacy & heritage: With many years of legacy and inheritance, Adidashas made a trip far to set up itself as an energetic brand. 1. If Adidas were more diversified in the products it offers, it would be less shaken by market changes or new competitors. By picking apart the Strengths, Weaknesses, Opportunities, and Threats affecting Adidas, you’ll be amazed to see how much potential they have for both extreme upside and extreme downside! As of today, Adidas still manufacturers their products in high quality by using the raw materials with the highest quality, this is mainly due to the traditional heritage of the founder. Adidas company has a long heritage and high brand value since 1924. These organizations evaluate our work through in-depth analysis of the company’s environmental, social and corporate governance (ESG) programs, including document review and interviews with employees and management. It’s also worth noting that endorsements not only increase brand value, but they also drive sales directly. Besides this, there is regular competition from local players, substitutes and market penetrators. You can order Unique paper and our professionals Rewrite it for you. It adopted the name Adidas on August 18, 1949. Often companies won’t need our help with this. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Adolf Dassler laid the foundation of the company in July 1924 under the name of Gebruder Dassler. Adolf Dassler was the founder of Gebruder Dassler, and he established the brand in July 1924. SWOT Analysis of Adidas: Conclusion. Aside from physical sales, Adidas also has an established eCommerce presence. We can custom edit this essay into an original, 100% plagiarism free essay. Adidas outsources the production of its products to Far Eastern manufacturers. GradesFixer.com uses cookies. For obvious reasons, the fact that workers have been trying to establish unions but are constantly denied shows that Adidas is harmful to society because they do not show concern for the safety of their employees,which shows an aspect associated with globalization that a company takes advantage of foreign labor. However, Adidas does have opportunities for the future in this growing industry — such as smart materials — if it can only survive the competition! An Iconic Brand with a Prestigious Legacy : Adidas has nurtured a strong and prestigious legacy and heritage over its long, illustrious history by influencing and shaping numerous aspects of society across the world. By continually investing in the development and manufacture of new materials that can be used in sportswear, Adidas may be able to offer a superior product to its competitors. For example, the corporation continuously seeks new ways to improve its shoes, … 6th Dec 2019 Dissertation Reference this Tags: Marketing. For example, Adidas could invest in developing new, breathable fabrics to keep sportspeople extra-cool in the summer, or various gums and rubbers to improve the reaction of running shoes with each step. ICAPII - Adidas Company Analysis Background Information The company this report will analyze is Adidas.Adidas is a sport apparel company, which consists of three different companies: Adidas, Reebok and TaylorMade-Adidas Golf Company. this essay is not unique. Adidas brand strategy / positioning case study If you want to get access to Adidas brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. Introduction to the brand Adidas is the biggest sportswear manufacturer in Europe and one of the biggest in the world. If you’d like this or any other sample, we’ll happily email it to you. Another major weakness facing Adidas is its narrow product line. Adidas never uses penetrative pricing because that will affect the brand equity of Adidas. Brand name and Heritage – Adidas has a history of 40 years Therefore, it carries all the experience that enabled them to establish their quality brand name. Due to the lack of love laws preventing the mistreatment of workers, Adidas does not allow workers to establish unions despite years of protest and demand. adidas Brand information on this site ... and socially responsible investment (SRI) analysts. As you’ve seen, Adidas is an extremely strong brand in the world of sporting goods. Just like other companies who mistreat workers in the same way, such as Nike, it’s as if the actions of these companies are ignored due to the amount of revenue that they make, which essentially allows them to buy themselves out of their problems. ICEBERG Your name Your company Date 1 Brand Genesis Foundation The company was started by Adolf Dassler in his mother's house embarked on his mission to provide athletes with the best possible equipment he was joined by his elder brother Rudolf in 1924 under the name Dassler Adidas is a Leading Brand for Teen agers No doubt, Adidas is the most favorite brand among teenagers. Right at that border of sport and creativity we constantly strive to come up with the next innovation and original product to make athletes better. The question is, can Adidas handle the heat? 2924 words (12 pages) Dissertation. Alongside Nike and several others, Adidas is one of the premium sportswear brands recognized in every corner of the globe. By outsourcing manufacturing processes to third-party suppliers working overseas, Adidas loses some control over how its products are made. 2.1 SWOT analysis of Adidas STRENGTHS . We will occasionally send you account related emails. This means there will be a consistent increase in the number of people practicing sport and thus needing appropriate sportswear. You can view samples of our professional work here. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. In this SWOT analysis, the brand is an internal factor that helps achieve growth by increasing the company’s share of the global market for athletic shoes, apparel, accessories, and equipment. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. The sportswear brand Adidas is definitely well known throughout the world. we can write an original essay just for you. This shows that Adidas is an exploiter of these countries because for years workers have fought to receive increased pay, but are only ignored. The mission of Adidas is to be the best sports brand in the world.This mission is anchored in its core belief that big changes can be brought about through sports. Adidas came into existence on August 18, 1949. 2020 © gradesfixer.com. Despite its actions in countries overseas, Adidas manages to maintain its popularity among society. Adidas is a sports brand or a brand which believes in the emotion and power of sports to change lives. Value Chain Analysis of the Adidas can be better understood with the help of some examples. The primary opportunity for Adidas may well be the growing sportswear industry. Counterfeit products already exist for Adidas, but the company has done a good job of encouraging consumers to buy the real thing. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. If the suppliers are, for example, unhappy with compensation, they can simply stop working. The sportswear industry is ripe with counterfeit products. Adidas brand analyses presentation 1. It can also use Value Chain Analysis to develop brand identity. Adidas products are associated with being fashionable and relatively high quality. Swot analysis of Adidas. However, to grow faster internationally, this time the company has focused on the metropolitan cities. Please consider supporting us by disabling your ad blocker. This has led to better performance for Adidas. 2. The reason behind this is that Adidas is very cautious about the quality of its product, that’s why it’s very popular among youngsters. This also shows that globalization is a bane to society because it leads to humans taking advantage of other humans. All rights reserved Gradesfixer ™, “Analysis of the Influence of the Adidas Brand.”, Analysis of the Influence of the Adidas Brand [Internet]. Attention! GradesFixer. 2019 Jan 03 [cited 2020 Dec 19]. Threats in the SWOT analysis of Adidas 1. By using Value Chain Analysis, Adidas can select and source premium quality raw material and develop customer loyalty on the basis of it. The company has worldwide presence and is internationally recognized. Both Adidas and Nike are extremely innovative brands with Adidas being voted Germany’s most innovative brand according to marketing website WGSN (Adidas, 2018). Adidas Strategic Analysis. If you fit this description, you can use our free essay samples to generate ideas, get inspired and figure out a title or outline for your paper. Adidas is a global German multinational sportswear equipment, hardware, and footwear company. As it stands, consumers choose between Adidas and Nike on the basis of personal preference, since there’s no major difference in the product lines or qualities. This can quickly cause issues for a company as big as Adidas. Adidas is known for its fierce rivalry with Nike, and they really can’t drop their guard in that battle. Help athletes at all levels make a difference globe in reasonable timeframes owns a global market share of the and. Products meet the same rigorous quality standards the suppliers are, for,... 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